MSPs, Struggling to Scale?
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By: Cheslin Matshoko
Edited By: Cheslin Matshoko
- April,07,2025
- 5 min read
MSPs, Struggling to Scale?
Moksh Tech offers reliable, secure, and cost-effective 24/7 IT support customized to the needs of MSPs worldwide. With more than 450+ professionals, we deliver full-time dedicated resources, NOC/SOC services, helpdesk support, and flexible project-based assistance to more than 100+ MSPs globally. Our solutions enable MSPs to scale smartly while optimizing their operational costs through smart sourcing.
We have resources located in 9 different countries including US and Europe. Our NOC uses cutting-edge, secure technologies to deliver remote IT support. Our team of qualified, vendor-certified engineers follows industry-leading best practices to ensure the highest service standards, allowing us to effectively and successfully meet complex client needs.
At Moksh Tech, we empower businesses through smart sourcing solutions to focus on their core competence. Our commitment to delivering impactful and cost-effective results makes us a preferred partner for MSPs worldwide.
4. Consumers Demand Authenticity in Social Media Ads
Authenticity matters: 88% of consumers prioritize it when choosing brands to support (Source: Stackla).
Singer-actress Selena Gomez’s Rare Beauty brand is a prime example of authenticity in marketing.
Instead of working with celebrities and high-profile influencers, the brand collaborated with relatable creators who genuinely use its cosmetics. This resulted in 98% of total campaign conversions driven by creator content on TikTok.
Influencer marketing is also one way advertisers are working to humanize their brands.
Lenox, a classic dinnerware company, utilized influencers to transform the perception of its products among young consumers.
The company collaborated with 32 influencers who showcased Lenox’s dishes in unique, non-traditional home settings.
The campaign generated close to 900 link clicks, exceeding the estimated potential reach by nearly 400%.
The global influencer marketing size has more than doubled since 2019, reaching an estimated $21.1 billion in 2023 (Source: Statista).
Data from Grand View Research indicates that the preference for online influencers over traditional celebrities for product endorsements will cause a 33% CAGR growth from 2023 to 2030.
